Designing AI-assisted product experiences that help users make better decisions

UX/Product Designer based in Dublin, focused on research-driven systems, complex workflows, and real-world user behaviour.
3+ years UX/Product Design, Increased site engagement by 210% through UX improvements
Experience across eCommerce, SaaS, and AI-led concepts

FreelanceFlow

Fixing unrealistic scheduling for freelancers

Helps users identify overload early and rebalance their workload with AI-assisted suggestions.

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GameSense

Turning gameplay data into actionable improvement

Transforms performance data into clear, guided actions players can use to improve.

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Aerolyte

Simplifying complex flight booking decisions

Reduces overwhelm in booking flows by prioritising clarity and decision-making.

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Design Systems
& Visual Work

A Collection of Works from previous employment in the signage industry